A MOMENT WITH ALON LIVNE
DESIGN AND SUSTAINABILITY WITH NO COMPROMISE
words Alon Livne editor Julia Restoin Roitfeld
THIS YEAR, FOR THEIR 10TH ANNIVERSARY TEL AVIV FASHION WEEK HAS PARTNERED WITH KORNIT DIGITAL , A DIGITAL TEXTILE TECHNOLOGY OFFERING AN ENTIRELY SUSTAINABLE SOLUTION FOR ZERO WASTE PRODUCTION. THE FOCUS OF THIS YEAR'S FASHION WEEK IS TECHNOLOGY - ALLOWING THE DESIGNERS TO UTILIZE KORNIT'S INNOVATIVE TECH TO REALISE THEIR COLLECTIONS.
ONE OF THE KEY DESIGNERS USING KORNIT FOR THEIR COLLECTION IS ALON LIVNE - ONE OF THE MOST RENOWNED DESIGNERS TO HAVE COME OUT OF ISRAEL. ALON HAS ESTABLISHED HIMSELF AS A FAVOURITE OF CELEBRITIES SUCH AS LADY GAGA, MILEY CYRUS, THE KARDASHIAN-JENNERS AND MOST NOTABLY WORKED CLOSELY WITH BEYONCE TO CREATE MULTIPLE CUSTOM LOOKS FOR HER BLACK IS KING VIDEO
KORNIT'S SUSTAINABLE TEXTILE PRINTING TECHNOLOGY TO CREATE HIS COLLECTION, WHICH IS A TECHNOLOGY THAT ALLOWS DESIGNERS TO PRINT ON-DEMAND, ELIMINATING MATERIAL, WATER, AND TRANSPORT WASTE, REDUCING ENERGY AND POLLUTION OF NATURAL RESOURCES PRESENTING A FULLY SUSTAINABLE PRODUCTION SOLUTION ALL THE WAY THROUGH. KORNIT'S TECHNOLOGY HAS BEEN ADOPTED BY INTERNATIONAL BRANDS SUCH AS H&M AND ADIDAS, AND IS AN INNOVATION FOR A GREEN FUTURE FOR FASHION PRODUCTION.
SHORT ANSWERS FROM ALON
LESS IS MORE:
AND MORE
LAST ITEM I PURCHASED:
A PAIR OF SUNGLASSES
LAST ITEM I RECYCLED IS:
A WASHED OUT DENIM JACKET
MOST IMPORTANT ITEM TO YOU:
NO ITEM IS MORE IMPORTANT THAN ANOTHER
ALON’S DESIGN FOR BEYONC’S VIDEO, I AM KING
ON WORKING WITH KORNIT DIGITAL AND THE SUSTAINABLE FUTURE OF FASHION
ON THE INSPIRATION TO CREATE A SUSTAINABLE BRAND:
I BELIEVE FASHION IS A MEANS TO CHANGE THE WORLD, BOTH IN TERMS OF CREATIVITY AND IN TERMS OF MAKING IMPORTANT STATEMENTS. WORKING IN A FIELD THAT ALLOWS ME TO HELP THE ENVIRONMENT AND THOSE IN NEED, ESPECIALLY THESE DAYS, IS OF THE UTMOST IMPORTANCE; WORKING IN THE GREENEST AND MOST SUSTAINABLE WAY IS JUST AS IMPORTANT TO ME AS THE DESIGN ITSELF.
ON WORKING WITH KORNIT DIGITAL SUSTAINABLE TEXTING PRINTING TECHNOLOGY:
I WAS SO HAPPY TO BE ABLE TO WORK WITH THE TEAM AT KORNIT TO MAKE A SUSTAINABLE COLLECTION, IT TRULY SEEMS KORNIT IS AS DEVOTED AS I AM TO CREATING SUSTAINABLE, WEARABLE ART.
EVERYTHING WE DID TOGETHER CAME FROM A GREATER THOUGHT – WE DECIDED TO USE IMAGES TAKEN OF UN-SUSTAINABLE ITEMS SUCH AS METAL OBJECTS AND FOIL AND PRINT THEM ON ORGANIC FABRIC USING KORNIT'S SUSTAINABLE METHODS TO PROVE THERE IS NO NEED TO EXPLOIT OUR ENVIRONMENT TO PRODUCE BEAUTIFUL, INTERESTING CLOTHES.
ON THE BIGGEST OBSTACLE FACED IN CREATING SUSTAINABLE DESIGNS:
THERE ARE SO MANY OBSTACLES FACED WHEN CREATING A COLLECTION, LET ALONE A SUSTAINABLE ONE, BUT I THINK ONE OF THE BIGGEST MISCONCEPTIONS ABOUT SUSTAINABLE FASHION IS THAT THE FABRIC AND PRINT QUALITY IS NEVER AS GOOD AS "STANDARD" FASHION. THIS IS COMPLETELY WRONG, IF PEOPLE COULD ONLY SEE THE END-RESULT OF THE WORK KORNIT IS DOING FOR EXAMPLE, THEY WOULD SEE THAT QUALITY IS NEVER A COMPROMISE, SOMETHING BOTH KORNIT AND I HAVE IN COMMON.
ON THE MOST EFFECTIVE WAY TO BRING ABOUT A CHANGE TOWARDS A MORE SUSTAINABLE FUTURE IN FASHION:
TO PROTEST WITH YOUR WALLET - COMMITTING TO SHOPPING FROM ETHICAL BRANDS IS THE EASIEST STEP ANYONE CAN TAKE TO REDUCE THE DEMAND FOR CLOTHING THAT IS DAMAGING TO OUR WORLD.
ON HOW HE LIVES A SUSTAINABLE LIFE:
I ALWAYS TRY TO RECYCLE EVERYTHING I CAN, WHETHER IT'S PLASTIC, METAL, GLASS OR FABRIC, BOTH IN MY WORK\STUDIO AND PRIVATE LIFE. PURCHASING FROM 2ND HAND STORES IS ALSO A BIG HOBBY OF MINE, I HIGHLY RECOMMEND FINDING A GOOD THRIFT STORE NEAR YOU AND GOING ON AN AMAZING SHOPPING-SPREE, YOU WILL NOT BELIEVE WHAT YOU CAN FIND!
ON THE FUTURE OF ALON LIVNÉ BRAND:
TO KEEP PUSHING THE BOUNDARIES OF DESIGN FORWARD WHILE NOT COMPROMISING ON MAKING THE WORLD A BETTER PLACE FOR US ALL, NOW AND FOR FUTURE GENERATIONS.
“I ALWAYS TRY TO RECYCLE EVERYTHING I CAN, WHETHER IT’S PLASTIC, METAL, GLASS OR FABRIC, BOTH IN MY WORK\STUDIO AND PRIVATE LIFE. ”